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So, you’ve decided to take the guessing out of your mobile marketing strategy by running some AB tests, but aren’t sure where to begin? We’ve got you covered. Here are a few AB tests you can start running right now in your app that could result in higher click through and conversion rates, with relatively little effort on your part.
App store marketing has just gotten turbo charged. The news that Apple Analytics and Google Play A/B testing are on the way means that you will finally be able to see how effective your app store marketing assets are at pushing downloads for your app.
The Mobile Marketing Association (MMA) held their Smart Mobile Cross Marketing Effectiveness (SMoX) Roadshow this week in San Francisco to present their
The theory of “effective frequency” became a standard practice in the mad men era when measuring the effectiveness of TV media
Many factors come in to play when a user decides whether to opt-in to receive an app’s push notifications. In every case
In this week’s industry news roundup, dig deeper into what’s driving app revenue, find out where many Americans get their internet
Did you know that mobile visits account for one-third of the traffic on top eCommerce sites and the current mobile commerce
In this week’s industry news roundup, discover data’s role in March Madness tournament predictions, learn the new approval process for publishing android