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March 24,2015

In-App Messaging: Tactics to Improve In-App Purchase Revenue

buy-cash-coins-2116Now that we’ve explored what in-app messages are and shared some tips to getting starting, we want to dig a little deeper into your mobile marketing strategy. Let’s discuss tactics to help you generate revenue through your in-app messages.

Industry News
March 20,2015

Weekly Industry News Roundup...March Madness is in the Air

March-Madness-iStock_000035512650Small-1In this week’s industry news roundup, discover data’s role in March Madness tournament predictions, learn the new approval process for publishing android apps to Google Play and find out how big brands are improving marketing ROI by reallocating spend to mobile.