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As a marketer, you know that designing a marketing campaign takes careful planning and small changes in your campaign can result in big changes to your conversion rates. However, it can be difficult to know if those changes are impacting your results, good or bad. This is where AB testing becomes invaluable to your mobile marketing strategy.
WWDC, Apple’s flagship software conference, is well underway and the company has delivered its high profile keynote.
But what were the major announcements at the show? And what in particular will affect mobile marketers across the world? Here are our top five takeaways.
WWDC, Apple’s annual conference, will be kicking off next week in the Moscone Center in the heart of
A good push notification strategy has been an essential element of mobile marketing for a number of years now. The importance of
The Mobile Marketing Association (MMA) held their Smart Mobile Cross Marketing Effectiveness (SMoX) Roadshow this week in San Francisco to present their
The theory of “effective frequency” became a standard practice in the mad men era when measuring the effectiveness of TV media
Many factors come in to play when a user decides whether to opt-in to receive an app’s push notifications. In every case
In this week’s industry news roundup, dig deeper into what’s driving app revenue, find out where many Americans get their internet
Did you know that mobile visits account for one-third of the traffic on top eCommerce sites and the current mobile commerce
In this week’s industry news roundup, discover data’s role in March Madness tournament predictions, learn the new approval process for publishing android