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The expression, “location, location, location”, is usually referenced in real estate, but is just as important when talking about ad placement in mobile apps and games. Ad placement is a key factor in the ad experience. Strategically placed ads can invite users to engage, giving them an optimal gaming experience.
We’ve all heard the rumour – rewarded video cannibalizes IAP revenue.
When it comes to integrating rewarded video ads, many mobile publishers are hesitant for fear of cannibalizing IAP revenue. Despite the fact that top publishers like Supercell have included rewarded video ads as part of their overall monetization strategy, many publishers still fear their players will grind out premium currency through video views – currency that would have otherwise been purchased as an IAP.
MarketingJanuary 28,2016For the last 5 years, our vision has been to offer every important piece of functionality and service thatProductJuly 31,2015
- Founded in March 2006, OLX is owned by global media and digital company Naspers.
Mobile advertising is a key part of the app economy. A report from Business Insider claims thatProductJuly 16,2015
WMS Improves Campaign Open Rates by 10x - Directly Increasing User Engagement with Upsight DataMineIndustry NewsJune 09,2015
WWDC, Apple’s flagship software conference, is well underway and the company has delivered its high profile keynote.
But what were the major announcementsIndustry NewsJune 04,2015
WWDC, Apple’s annual conference, will be kicking off next week in the Moscone Center in the heart ofMarketingJune 01,2015
Apple Watch what you’re doing: why push notification strategy has changed and what you can do about it
A good push notification strategy has been an essential element of mobile marketing for a number of years now. The importance ofMarketingMay 22,2015Industry NewsApril 30,2015
The Mobile Marketing Association (MMA) held their Smart Mobile Cross Marketing Effectiveness (SMoX) Roadshow this week in San Francisco to present theirProductApril 23,2015
The theory of “effective frequency” became a standard practice in the mad men era when measuring the effectiveness of TV mediaMarketingApril 21,2015
Many factors come in to play when a user decides whether to opt-in to receive an app’s push notifications. In every case