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Now that we’ve explored what in-app messages are and shared some tips to getting starting, we want to dig a little deeper into your mobile marketing strategy. Let’s discuss tactics to help you generate revenue through your in-app messages.
In this week’s industry news roundup, discover data’s role in March Madness tournament predictions, learn the new approval process for publishing android apps to Google Play and find out how big brands are improving marketing ROI by reallocating spend to mobile.
After toasts and new year’s resolutions were made, the mobile industry hit the ground running this week ready to kick-off 2015. In
In the world of mobile applications, the ability to predict a customer’s lifetime value (LTV) is akin to finding the Holy
In this week’s mobile industry news roundup, check out how Cyber Monday trends dominated mobile this week, discover a fresh approach to
At a basic level, cohort analysis is a type of segmentation. The difference is that it’s based on a common characteristic
“Tis the season of holiday cheer, sharing time with loved ones, and let’s not forget - getting your
Staying ahead of today’s savvy mobile users and keeping them engaged in your app is a top challenge