Featuring the same enterprise-grade analytics that you rely on, plus powerful marketing tools to make your insights actionable - on one platform!
In this week's industry news roundup, dig deeper into consumer shopping behaviors, find out why men are the biggest mobile shoppers, check out IDC's predictions for the mobile games industry in 2015, and learn how to maximize your user's LTV.
In the world of mobile applications, the ability to predict a customer’s lifetime value (LTV) is akin to finding the Holy
In this week’s mobile industry news roundup, check out how Cyber Monday trends dominated mobile this week, discover a fresh approach to
At a basic level, cohort analysis is a type of segmentation. The difference is that it’s based on a common characteristic
“Tis the season of holiday cheer, sharing time with loved ones, and let’s not forget - getting your
Staying ahead of today’s savvy mobile users and keeping them engaged in your app is a top challenge
As we head into 2015, we are starting to look back and reflect on 2014 and beginning
Smartphones continue to change the game. Observing consumers to determine their behaviors and habits will show who they are, what makes
We may have blocked this out of our minds, but it’s funny to think that just a few years ago most
Smartphones are quickly taking center stage in your customers’ lives, generating mountains of data ripe for marketing analysis. Mobile data is
Over the past month, Apple Pay has put the spotlight on mobile payments. This new form of “express pay” is shaking
These days everyone is using some type of smartphone to make their lives more convenient. So much so, that it's no longer
What is it about mobile games that make them so hard to put down sometimes? Online Psychology Degrees put together an
Data is the foundation of good marketing. A recently released Econsultancy report, tells us that 92% of digital marketers know