Featuring the same enterprise-grade analytics that you rely on, plus powerful marketing tools to make your insights actionable - on one platform!

May 28,2015

4 Simple Mobile AB Tests You Should Be Running

AB_use_cases_heroSo, you’ve decided to take the guessing out of your mobile marketing strategy by running some AB tests, but aren’t sure where to begin? We’ve got you covered. Here are a few AB tests you can start running right now in your app that could result in higher click through and conversion rates, with relatively little effort on your part.

May 22,2015

App Store Marketing – Top Tips to Make your App Assets Shine


App store marketing has just gotten turbo charged. The news that Apple Analytics and Google Play A/B testing are on the way means that you will finally be able to see how effective your app store marketing assets are at pushing downloads for your app.