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June 10,2015

5 Mobile AB Testing Tips to Increase Conversion

Screen_Shot_2015-06-10_at_12.37.46_PMAs a marketer, you know that designing a marketing campaign takes careful planning and small changes in your campaign can result in big changes to your conversion rates. However, it can be difficult to know if those changes are impacting your results, good or bad. This is where AB testing becomes invaluable to your mobile marketing strategy.

Industry News
June 09,2015

Five key mobile marketing takeaways from Apple’s WWDC 2015

29d29ea892090b0299a57f0e5c8adcd73a93d5ae_expanded_xlargeWWDC, Apple’s flagship software conference, is well underway and the company has delivered its high profile keynote.

But what were the major announcements at the show? And what in particular will affect mobile marketers across the world? Here are our top five takeaways.